Cold Open Verse, on view at Knockdown Center September 8-18, 2016, examines the construct of the ‘trailer’, reconfigured by artists, poets, and publishers interested in an expanded form of communicating their work.
The exhibition presents the works of artists, Constance DeJong, Sophia Le Fraga, and Ian Hatcher within three tableau “sets” that will be activated in a real-time broadcast event on September 16 at 7PM. Each artist highlights a unique aspect of production within their respective sets, exploiting the structure and structural errors of broadcast with time latency (Hatcher), using an instrument for dissemination as the principal artist (DeJong), or recreating the tv sitcom set (Le Fraga).
Sophia Le Fraga, SOPH NO FILTER, 2016. Installation at Knockdown Center.
An adjacent room becomes the movie theater interior for the playback of an hour long reel of artist made trailers for forthcoming publications or book-related events. The opening reception included readings by William Lessard, Claire Donato, LA Warman, Emmalea Russo & Michael Newtown, Masha Tupitsyn, and Devin Morris, each who submitted trailers to the preview reel.
(Still: Trailer for 3 Dot Zine Issue 3 featuring audio from Devin N. Morris reading his story “Ritual” from the third issue. 3 Dot Zine Issue 3 is titled The Issue of Fashions and will release in November 2016.)
For one weekend, the gallery transformed into a live tv studio to produce new commercials by Max Steele, Cathy De La Cruz, Celina Su, Ariel Goldberg, Jesse Harrod, Joni Murphy, and Xeňa Stanislavovna Semjonová.
These spots combined with an open call submission leading up to the exhibition culminate in a new book trailer preview reel of over 40 videos.
The full reel will be screened in the basement theater of MoMA I PS1 on, Thursday September 15, 6-9PM, the opening night Printed Matter’s 2016 New York Art Book Fair at MOMA/PS1.
(Still: PARASOMNIA, published by F Magazine, 2016-17. Written by Kye Christensen-Knowles, Sean Mullins, Phoebe Nesgos, Sarah Vite, and Krum Wright.)
(Still: The After Eden Fall 2016 Catalogue by Y2K (Emmy Catedral, Carlos Rigau, and Jocelyn Spaar), 2016, Recorded at BRIC Arts Media Center, y2klovesu.com)
(Still: Upland by Scott Kiernan & Ethan Miller, published by Syntax Workers, 2016)
Preview reel contributions by: Maia Asshaq, Badlands Unlimited / Tamara Faith Berger, Robert Beatty, Amy Berkowitz, Brendan Burdzinski, Cathy De La Cruz, Angel Dominguez, Claire Donato, Kate Durbin/Amaranth Borsuk/Ian Hatcher, F Magazine, Dia Felix, Celeste Fichter, Ariel Goldberg, Jesse Harrod, Ian Hatcher, Bon Jane, Juliana Cerqueira Leite, Cheena Marie Lo, Ryan Foerster/RATSTAR, Stephen Lam, Bill Lessard, Khaela Maricich/Melissa Dyne, Dan Magers, Joe Milazzo, David Moscovich, Scott Kiernan/Ethan Miller, Devin N. Morris, Rick Myers, Joni Murphy, Morgan Ritter, Kim Rosenfield, Emmalea Russo/Michael Newton, Josh Sender, Patricia Silva, Xeňa Stanislavovna Semjonová, Max Steele, Celina Su, Timeless Infinite, Light, Cassandra Troyan, Masha Tupitsyn, Rona Yefman, LA Warman, Y2K (Emmy Catedral, Carlos Rigau, and Jocelyn Spaar).
The focus on the ‘book trailer’ initially began with the exhibition, This Summer…, curated by Blonde Art Books at Interstate Projects in 2014. This Summer… centered on a preview reel consisting of 11 videos by artists and publishers of independent art and poetry books. For Cold Open Verse, Poet Transmit and Blonde Art Books create a multi variate exhibition investigating the structural and theoretical framework surrounding the artist-made advertisement, while nurturing the fantasy of televisual production.
(Still from Moyra Davey, My Saints, 2014. Courtesy of the artist and Murray Guy, New York)
– Fiona Banner, Mistah Kurtz – He Not Dead, 2014 and Phantom, 2015 – two films produced for the publication, “Heart of Darkness” by Joseph Conrad. A work by Fiona Banner. Photographs by Paolo Pellegrin.
– Moyra Davey, My Saints, 2014. “Burn the Diaries” published by Dancing Foxes.
– Jibade-Khalil Huffman, Working Title for the book “James Brown is Dead” published by Future Plan and Program, 2011
– Gerardo Madera, Untitled Printer for Xavier Antin (test video), 2014, book and video by Gerardo Madera. “Printed at Home” published by Common Satisfactory Standard.